Journal

Stories from
the street.

Case studies and notes on physical activations, inflatables, CGI film and the content that makes them travel.

Brand activations1 October 2026 · 6 min readFrom the feed to the street

Why 2027 belongs to brand activations that get people off their phones and into a real place, and how giant inflatables like Aritzia's Super Puff make the trip worth taking.

Read the story

Inflatables15 September 2026 · Case studyA duck with lips. Built for NYX.

How we designed, built and installed a giant lavender NYX Professional Makeup duck with glossy red lips in the city centre, with a CGI launch film around it.

Inflatables15 September 2026 · Case studyA giant gorilla. Built for a blockbuster.

How we designed, built in our own factory and installed a giant roaring gorilla inflatable with mist effects for a blockbuster movie launch in Thailand.

From attention
to action.

Stories from
the street.

Let’s make something.

Project brief

Thanks, you. We’re on it.

From attentionto action.

Stories fromthe street.

Let’s make something.

Project brief

Thanks, you. We’re on it.

From attention
to action.

Stories from
the street.