Every CGI studio has a showreel that looks good. The difference shows up later: in how the brief is read, how feedback is handled, who actually makes the work and what happens after the film is delivered. These are the questions we would ask if we were on the other side of the table.
1. Who made the work in the reel?
Ask which projects were made in-house and by whom. Many reels mix studio work, freelancer work and work from previous jobs. You want to know that the people who made the film you love are the people who will make yours. Our CGI, 3D and AI films are made with our team at WHY.CGI, and every project page on our Work page shows the film itself.
2. Full CGI, mixed reality or AI?
A good studio tells you which technique fits the idea, not the one it happens to sell. Full CGI gives total control of light, product and camera. Mixed reality puts a CGI object into real footage of a real place. AI video is fast and cheap to explore, but still struggles with exact products, logos and continuity. Many of our best films combine them.
3. How does feedback work?
Ask how many rounds are included, at which stages, and what counts as a change. The cheapest moment to change a film is the storyboard; the most expensive is the final render. A studio that shows you a treatment, a storyboard and blocking before rendering is protecting your budget.
4. What do you own at the end?
Agree up front on usage rights, territories and formats, and whether you get the project files. Ask for the cut-downs you will need: 9:16 for Reels and TikTok, 1:1 and 16:9 for paid and web.
5. Can they get it seen?
A CGI film that nobody sees is an expensive file. Ask whether the studio plans the release: the hook in the first second, the cuts per placement, the seeding and the paid push. That is why we built Humanbetween as one team for the film and the distribution.
A short checklist
- 01
Work in the reel made by the team you will hire
- 02
A clear recommendation: full CGI, mixed reality or AI, and why
- 03
Treatment and storyboard before anything is rendered
- 04
Feedback rounds written down
- 05
Usage rights, territories and formats agreed
- 06
A plan for the release, not just the file
Questions
Do you work with brands outside Denmark?
Yes. We work with brands across Europe, the US and Asia from Copenhagen, Singapore and the US.
What do you need to start?
The product (or its 3D files), brand guidelines, where the film will run and the deadline. We reply with references and a treatment.
CGI studio
Want a film like this? We plan it, make it and get it seen, from Copenhagen, Singapore and the US.
