01
AI brand & fashion films
Scripted, art-directed and generated shot by shot, then edited and graded like any other film. Levi's Moving Day was made this way.
AI video
AI video,
finished like film.
Generative video is now good enough to carry a brand film, if someone with taste directs it. We write the script, art-direct the stills, generate the shots, then grade and cut them by hand so the result looks like a commercial and not like a demo.
Levi's Moving Day: a 20-second fashion film made with AI stills, AI video and a hand-cut edit.
We use AI openly and label it. It is the fastest way to test ten ideas before committing to one, to make variations for paid social at volume, and, on the right brief, to make the whole film.
CGI, 3D and AI films are produced with WHY.CGI, the CGI studio founded by our partner Sebastian Bondo. You brief one team in Copenhagen and get the studio, the campaign and the distribution together.
AI video, in four shapes.
From a single hero film to a weekly stream of ad creatives.
02
AI ad creatives at volume
Hooks, variations and localisations for Meta, TikTok and YouTube, produced weekly so your paid campaigns never run out of fresh creative.
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AI UGC & avatars
Creator-style product videos and talking-head formats that look like a phone and perform like a campaign.
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Hybrid AI + CGI
Generative shots where they are fast, CGI where the product has to be exact. The same studio does both, so nothing is left to chance.
AI films we have made.
Every film here was made with generative AI in the pipeline and a human edit on top. Tap any film to see the case.
Films marked No AI were made without generative AI; AI marks the ones made with it. Work by WHY.CGI, the CGI studio founded by our partner Sebastian Bondo, opens on whycgi.media.
AI for the idea.
Paid reach for the result.
The point of fast creative is to test it. We connect AI films to paid distribution on Meta, TikTok and Google, learn which hooks sell and make more of those.
See paid ads and distribution ↗From prompt to premiere.
A film pipeline with AI in it, not an AI pipeline with a film on the end.
01Script & direction
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Story, shots and references before any generation. The brief becomes a shot list you approve.
Script · Shot list · References
02Stills first
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We art-direct the key frames as stills, so casting, light and product read right before motion is added.
Key frames · Product fidelity
03Generate & select
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Each shot generated in multiple takes with today's best video models, then chosen the way a director picks a take.
Takes · Selection · Continuity
04Edit, grade, sound
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Cut by hand, graded, scored and mixed. Delivered in every format with the AI use clearly labelled.
Edit · Grade · Sound · Masters
A few good
questions.
Is AI video good enough for a real brand campaign?+
For many briefs, yes, provided it is directed and edited by people who make commercials. Product-exact shots still go to CGI; we combine the two when needed.
Which AI video tools do you use?+
The current best models for each shot type. The tools change monthly; the craft of scripting, directing, selecting and editing does not, and that is what you are buying.
Do you label AI-generated content?+
Yes. We tell you exactly which shots are generative, and we recommend disclosing it where platforms or regulators expect it.
How fast can you deliver AI ad creatives?+
First variations within days of the brief; an ongoing weekly stream once the look and the winning hooks are established.
Who owns the films?+
You do. Usage terms are agreed up front, and we keep the project files so new cuts and formats are quick.
Ten ideas by Friday.
One film by next week.
Tell us the product and the audience.
We'll show you what AI can do for it.