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Full-CGI product films
Product, set, light and camera all built in 3D and rendered. Glass, metal, liquid and fabric that hold up at full screen, delivered in 16:9, 9:16 and 1:1.
CGI · Copenhagen
A CGI studio in Copenhagen.
Built for the feed.
We make the shots you cannot film: a Danish landmark lifted off its hill, a giant duck landing on Copenhagen's rooftops, a product rendered at four hundred percent scale. Full CGI when nothing should be photographed, mixed reality when it has to look like it happened on a real street.
Himmelbjerget, the Marble Church and a giant NYX duck: three Copenhagen CGI films.
Humanbetween is the creative and growth agency; WHY.CGI is the CGI studio behind the frames. Brief us in Copenhagen and you get both: the idea, the render and the plan for where it runs.
CGI, 3D and AI films are produced with WHY.CGI, the CGI studio founded by our partner Sebastian Bondo. You brief one team in Copenhagen and get the studio, the campaign and the distribution together.
CGI, in four shapes.
Pick one or combine them. Same team, same pipeline.
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Mixed reality (FOOH)
A CGI object composited into real footage of a real place, so your product takes over a square, a church or a harbour. The format that made Jacquemus, Maybelline and SKIMS go viral.
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3D commercials
Broadcast and social spots made entirely in CGI, from previz to final grade, cut for the thumb before the cinema.
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Reusable 3D assets
Once your product exists in 3D it can be re-lit, re-coloured and re-shot for the next campaign without a new shoot.
CGI films we have made.
Selected work by Humanbetween and WHY.CGI. Tap any film to see the case.
Films marked No AI were made without generative AI; AI marks the ones made with it. Work by WHY.CGI, the CGI studio founded by our partner Sebastian Bondo, opens on whycgi.media.
Made in Copenhagen.
Seen everywhere.
Our CGI films for Danish clients travel: the Himmelbjerget tower reached 11 million views across platforms and ran on TV 2 News the same morning. The same pipeline makes product films for global beauty, fashion and tech brands.
See mixed reality and FOOH ↗From brief to render.
Four stages. The expensive decisions happen in week one, while they are still cheap to change.
01Idea & previz
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We turn the brief into one idea worth rendering, then block it in 3D so you see camera, timing and scale before anything is lit.
Concept · Storyboard · Previz
02Build & look development
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Modelling, shading and lighting studies, so the product looks like the product and not like a render of it.
3D model · Materials · Light tests
03Animate & render
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Camera, motion, simulation and the final frames, reviewed as stills and clips along the way.
Animation · Simulation · Render
04Finish & distribute
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Compositing, grade, sound and every crop the campaign runs in. Then we help it travel with paid reach and creators.
Comp · Grade · Masters · Distribution
A few good
questions.
What does a CGI studio in Copenhagen cost?+
It depends on length, simulation and the number of products and formats, so we scope every film against the brief. Share the idea and your budget range and we will tell you honestly what it buys before anything is built.
How long does a CGI film take?+
A single-product social film is usually one to three weeks from approved concept to masters. Broadcast spots, multi-market campaigns and heavy simulation take longer because approvals sit on the critical path.
Who actually makes the CGI?+
WHY.CGI, the CGI studio founded by our partner Sebastian Bondo, with films for Coca-Cola, Meta, Maybelline, Jacquemus, Mercedes-Benz and Hyundai. Humanbetween runs the brief, the campaign and the distribution around it.
Do you need 3D files of our product?+
Helpful but not required. If CAD or 3D files exist we clean them up; if not, we model the product from photographs and measurements.
Can you shoot the real location in Copenhagen?+
Yes. For mixed reality we film the actual street, square or building, then composite the CGI object into that footage so it reads as real.
Got a shot
you cannot film?
A product, a landmark, an idea too big for a camera.
Let's render it.