01
Product animation
Exploded views, assembly, mechanism and material stories that explain a product faster than a paragraph.
3D animation
3D animation people
stop scrolling for.
3D animation is how a product moves before anyone can hold it: a power bank scaled up in the middle of a city, a classic Camaro that turns into a sneaker, a logo built in 3D for a coffee car. Photoreal when the brand needs the product to look real, stylised when it needs to look like nothing else on the feed.
Anker, Jordan × LUKA and the Joe & The Juice × Bentley logo: three 3D animations.
Brief us in Copenhagen and the animation is produced with WHY.CGI, the CGI studio founded by our partner Sebastian Bondo. One team from storyboard to the cut that runs in your ads.
CGI, 3D and AI films are produced with WHY.CGI, the CGI studio founded by our partner Sebastian Bondo. You brief one team in Copenhagen and get the studio, the campaign and the distribution together.
3D motion, in four shapes.
From a ten-second product loop to a full launch film.
02
Logo & brand animation
Logo stings, idents and brand-world motion in three dimensions, like the co-branded mark we built for Joe & The Juice × Bentley.
03
Launch films
Teasers, reveals and hero films for product launches, built to run across paid, organic and in-store screens.
04
Simulation
Cloth, liquid, particles and rigid bodies when the story needs physics rather than keyframes.
3D animation we have made.
Selected work by Humanbetween and WHY.CGI. Tap any film to see the case.
Films marked No AI were made without generative AI; AI marks the ones made with it. Work by WHY.CGI, the CGI studio founded by our partner Sebastian Bondo, opens on whycgi.media.
Animate it once.
Use it everywhere.
A product built in 3D is an asset, not a file. The same model becomes the launch film, the ad variations, the website hero loop and the in-store screen, re-lit for each campaign instead of re-shot.
See the CGI studio ↗From sketch to motion.
Four stages, with a review at each one.
01Story & boards
+
What the product has to prove, in which order, and how long we have. We leave with a storyboard and a timing plan.
Script · Storyboard · Timing
02Model & shade
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Your product rebuilt in 3D from CAD or photographs, with materials tested under the final light.
3D model · Materials · Look dev
03Animate
+
Camera and product motion, simulation where physics tells the story better than keyframes, reviewed as playblasts.
Animation · Simulation · Reviews
04Render & finish
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Final frames, compositing, grade, sound and every crop. Loops for web, masters for ads.
Render · Comp · Masters
A few good
questions.
What is the difference between 3D animation and CGI?+
CGI is the broad term for any computer-generated imagery. 3D animation is the part concerned with movement: how a product, camera or logo moves through time. Here it is the same team and the same pipeline.
Can you animate our existing 3D or CAD files?+
Usually. Engineering CAD needs cleanup and re-shading before it renders well, and we handle that. Product-design or game-ready files are faster to start from.
How long does a 3D product animation take?+
A short product loop takes about one to two weeks. A launch film with simulation and multiple products takes three to six, depending on approvals.
Do you do stylised as well as photoreal 3D?+
Yes. Most briefs ask for photoreal product work, but the same pipeline produces graphic, abstract and stylised motion when the brand needs it.
What formats do we get?+
ProRes and H.264/H.265 masters in every crop the campaign needs, plus stills, transparent renders and seamless loops for web and screens.
Show how it moves
before it ships.
A product, a logo, a mechanism.
Let's animate it.