On a corner screen in a busy square, a perfume bottle seems to lean out of the building. No glasses, no app. This is naked-eye 3D, also called anamorphic 3D DOOH.
The trick
The film is rendered for one viewing position. On a corner screen, the two faces of the screen are treated as the walls of a box, and the CGI is drawn in forced perspective so that, from the street, it looks like an object inside or coming out of that box. Shadows and a fake frame inside the image sell the depth.
What you need
- 01
The right screen. Corner and curved screens give the strongest effect. Flat screens need a strong frame inside the image.
- 02
The exact screen specs. Pixel size, the fold and where people stand.
- 03
A short, clear loop. Usually 10 to 20 seconds, readable without sound.
The film after the film
Most people will see a 3D billboard on their phone, filmed by someone standing in front of it. Plan for that: film the screen from the street on the day, and release those clips on social. They often travel further than the billboard itself.
Questions
Does it work on any screen?
It works best on corner or curved screens. On flat screens it needs a strong frame inside the image.
Can the same film run in several cities?
Yes, if it is rendered for each screen's exact size and shape.
3D DOOH
Want a film like this? We plan it, make it and get it seen, from Copenhagen, Singapore and the US.
