01
Commercials
Scripted spots for TV, cinema, YouTube and paid social, from concept and casting to the final mix.
Video production · Copenhagen
Commercials and brand films,
made in Copenhagen.
We write, direct and produce films for brands, then cut them for every place they run: a 30-second commercial, a 9:16 for the feed, a six-second hook for paid. Live action, CGI and AI are tools in the same kit, chosen by the idea rather than by habit.
Joe & The Juice × Bentley, Himmelbjerget and the NYX duck: three films from Copenhagen.
Humanbetween is a creative and growth agency, so the film is never the end of the job. We plan the distribution with it: paid reach, creators, the landing page it sends people to.
CGI, 3D and AI films are produced with WHY.CGI, the CGI studio founded by our partner Sebastian Bondo. You brief one team in Copenhagen and get the studio, the campaign and the distribution together.
Film, in four shapes.
One brief, every format.
02
Brand & fashion films
Longer pieces that give a brand a world: the Levi's Moving Day fashion film, the Joe & The Juice × Bentley launch.
03
Social cuts & hooks
Every film delivered as vertical cuts, hooks and stills so the campaign has a month of content, not one asset.
04
CGI & AI when it helps
Shots that cannot be filmed go to our CGI studio; variations and concept tests go to AI. Same team, one invoice.
Films we have made.
Selected commercials and brand films by Humanbetween and WHY.CGI. Tap any film to see the case.
Films marked No AI were made without generative AI; AI marks the ones made with it. Work by WHY.CGI, the CGI studio founded by our partner Sebastian Bondo, opens on whycgi.media.
A film is a start.
Distribution is the job.
We run the paid campaigns, the creator seeding and the landing pages around the film, so the budget that made it also makes it travel.
See paid ads and distribution ↗From brief to broadcast.
Four stages with clear sign-offs, so there are no surprises in the edit.
01Concept & script
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The one idea worth filming, written as a script and a treatment you can approve.
Treatment · Script · Budget
02Pre-production
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Casting, locations, crew, art direction and a shooting board. CGI and AI shots are planned here too.
Casting · Locations · Boards
03Shoot
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Director, DOP and crew in Copenhagen or on location, with the social cuts shot on the same day.
Production · Stills · BTS
04Post & delivery
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Edit, CGI, grade, sound and every format, delivered with a distribution plan.
Edit · VFX · Grade · Masters
A few good
questions.
How much does video production in Copenhagen cost?+
A social-first brand film and a commercial with cast, locations and CGI are very different budgets, so we scope per project. Share the brief and the budget range you have in mind and we will show you what it buys.
Do you produce in Danish and English?+
Yes. We write and direct in both, and we subtitle and localise for other markets when the campaign needs it.
Can you handle the whole campaign, not just the film?+
That is the point of Humanbetween: film, CGI, paid ads, creators and the website in one team.
How long does a commercial take?+
Four to eight weeks from brief to delivery is typical. Shorter social films can be done in two to three.
Do you work outside Copenhagen?+
Yes. We are based in Copenhagen and produce across Europe, Asia and North America, with local crews where it makes sense.
What should
people stop for?
A product, a launch, a story.
Let's film it.