A 3D product film can show what no camera can: the inside of a watch, a phone assembling itself, a bottle in a world that does not exist. It is also where briefs go wrong most often, because everything is possible. A good brief narrows it down.
What to send
- 01
The product. CAD or 3D files if you have them, otherwise the physical product and reference photos from every side.
- 02
The one thing to say. Thinner, lighter, waterproof, new colour. One message per film.
- 03
Where it runs. Reels and TikTok, YouTube pre-roll, a launch event, a product page.
- 04
The brand world. Guidelines, past campaigns, films you love and films you don't.
Shots that sell a product
The hero reveal in the first second, because that is all most people will see. A detail shot that proves the claim: the edge, the material, the mechanism. A shot of the product in a world, so it means something. And an end frame that holds long enough to read the name.
One film, every format
Plan the 9:16, 1:1 and 16:9 versions in the storyboard, not after the render. Compose the hero shots so they work in a vertical crop, and keep text away from the edges where the platform interface sits.
Why 3D instead of a shoot
The product is perfect in every frame, there are no reshoots, and the same model can produce stills, ads and new films for the next launch. For brands that release often, that library is worth more than any single film.
Questions
Do you need our CAD files?
They help and save time. Without them, we model the product from the real thing and reference photos.
Can the 3D model be reused?
Yes. The same model can make stills, ads and new films for later launches.
3D animation
Want a film like this? We plan it, make it and get it seen, from Copenhagen, Singapore and the US.
