Every marketing team has been told to use AI. Most start with the most visible task, writing posts, and end up with content that sounds like everyone else. The bigger wins are usually less glamorous: the repetitive work around the creative, not the creative itself.
Start with the work nobody wants to do
- 01
Lead handling. Every form, DM and email answered in minutes, sorted and sent to the right person, so no lead waits until Monday.
- 02
Reporting. Ad results pulled from Meta, Google and TikTok into one weekly summary with the decisions it suggests.
- 03
Content operations. Resizing, captions, subtitles and versions for each platform from one master.
- 04
Research. Competitor ads, trends and reviews summarised before the brainstorm, not instead of it.
Keep a human where it matters
The idea, the taste and the final yes. AI is good at drafts and terrible at knowing which draft is right for your brand. Build every workflow with a review step before anything is published or sent to a customer.
How we build it
We map the workflow with the people who do it today, automate one step at a time and measure the hours saved. The tools live where your team already works: email, Slack, your CRM and your ad accounts. And we connect them to the website and landing pages where the leads arrive.
A simple test
If a task is repeated every week, follows the same steps and nobody enjoys it, automate it. If it needs judgement about your brand, assist it. If it is the reason customers choose you, keep it human.
Questions
Do you build AI automations for companies in the US?
Yes. We build for teams in the US, Europe and Asia.
Which tools do you use?
The ones your team already works in where possible: email, Slack, your CRM, Meta, Google and TikTok ad accounts, connected with AI where it saves time.
Websites & AI
Want a film like this? We plan it, make it and get it seen, from Copenhagen, Singapore and the US.
