Moving day.Live in Levi's.

A moving day that turns into a party. Twenty seconds of denim, chaos and friends.

Brand
Levi's
Format
20-second film for social
What we did
Concept, AI stills, AI video, edit and sound

It started on paper.

No music at first, then someone hits play. Every scene was planned as a frame before a single shot was made.

Hand-drawn storyboard of the Levi's Moving Day film in eight frames: walk in, switch, rip, hoist, elevator, denim, rooftop and armchair

How we made it.

Every shot started as a still. We built the cast, the wardrobe and the locations first, then brought each frame to life and cut the film by hand.

  1. Two models in Levi's denim looking down into a moving box01

    The stills

    Thirteen frames, each one a scene: the box, the truck, the elevator, the rooftop, the street.

  2. A model sliding down a brownstone banister holding moving boxes02

    The motion

    Each still animated on its own, with one big action and one camera move per shot.

  3. Friends in Levi's eating pizza on the floor between open moving boxes03

    The edit

    Cut by hand on a rock track, with hard cuts placed on the movement so every cut feels like a transition.

  4. Two models lifting a big speaker on a rooftop with a red Levi's flag and the city skyline04

    The sound

    Music that starts from the speaker in the scene, plus the voices and sound of every shot.

The shoot.

Thirteen scenes, one moving day. The stills the film was built from.

Curly-haired model sitting on moving boxes
Moving truck on a brownstone street with a red lamp and a mattress
Hand flicking the power switch on a big speaker
Four friends in denim squeezed into an elevator
Hands ripping open a box with 501 jeans inside
Model falling back into a pile of jeans
Close-up portrait in a denim jacket with packing tape
Model riding a sofa hauled up a brownstone
Friends eating pizza among moving boxes
Friends lifting a speaker on a rooftop with a red Levi's flag
Two models peering into a moving box
Model on a spiral staircase with boxes
Hanging a red neon Levi's sign on a brick wall
Man in an armchair in the street, packing peanuts flying

Your brand,
in motion.

A launch film, a campaign or a fast cut for social. Tell us the idea and we'll show you what it could look like.