Case · CGI film
A Bentley that pours coffee. Animated for Joe & The Juice.
Joe & The Juice and Bentley launched their partnership with a one-off Bentayga: a coffee bar built into the boot, finished in Bentley green and Joe pink. We made the CGI for the launch: the commercial, the co-branded logo animation on the real car, and the key-fob teaser.
How we made it.
Two brands, one badge. The job was to make the Bentley wings and the Joe barista feel like they had always belonged together, on a car that was very real.
01The mark
The Joe barista, coffee in hand, seated on the Bentley wings. One co-branded badge both brands could sign off on.
Co-brandingLogo
02The car
A one-off Bentayga with a sliding coffee bar in the boot — espresso machine, grinder and fridge — finished in Bentley green and Joe pink.
One-off buildCoffee bar
03The shot
Filmed on the real car, locked off on the rear badge, so the animation could sit on the paint with the right reflections and light.
Live plateTracking
04The badge
The Bentley wings become the Joe × Bentley mark — the moment the film builds to, and the badge the real car wears.
CGILogo animation
The CGI shots.
Three films for the launch: the 35-second commercial, the badge on the real car becoming the Joe × Bentley mark, and the key that wakes the car up.
One car. Two brands.
Bentley green, Joe pink, and a badge that says both names at once.
Your brand,
in motion.
A product, a place, a partnership. Tell us the moment and we’ll show you what it could look like on film.