Brand world · Concept · 2026
HAVLYS
Bottled horizon.
A Nordic fragrance house built from one pebble and one horizon line.
HAVLYS (Danish for 'sea light') is a self-initiated concept: a Nordic coastal home-fragrance house we invented to show how we build a brand world from scratch.
One art direction carried across every touchpoint: limestone, beach pebbles, driftwood and sea foam, a pebble-and-horizon symbol, and a quiet palette of chalk, sand, sea-glass, amber and slate.
Eight campaign stills and three motion pieces, from the first symbol to the posters, directed frame by frame by our team.
The product
Skagen eau de parfum: sea-glass green glass under a cap cut like a beach pebble.
Materials
Limestone, driftwood, sea foam and lime plaster. Every surface comes from the coast.
The symbol is a pebble with one line through it: the horizon. It is pressed into plaster, stone and soap.
Brand kit
Five colours taken from the shoreline, and a four-piece line named after Danish islands.
- Chalk#EDE8DF
- Wet sand#CDBBA2
- Sea-glass#8FAE9E
- Amber#8A4B22
- Slate#4A5868
- 01SkagenEau de parfum
- 02BornholmReed diffuser
- 03MønScented candle
- 04FanøSea-salt soap
Campaign
Posters, packaging and still life, all from the same coast.
Next step
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