Joe & the Juice

A self-initiated FOOH concept for Joe & the Juice, not commissioned by the brand. A barista hits the blender, and the snowy street outside starts spinning with it: oranges, strawberries and snow whirl up between the houses and pour into a cup as tall as the buildings.

Shot like something a passer-by caught on their phone, so it plays as real in the feed. Built for the Christmas season.