Web AR

SUMOMON Javits Center, New York

Visual of the SUMOMON portal opening in the sky above the Javits Center, with a crowd filming it

A portal in the sky over New York. For the launch of Al Kahn’s new anime universe, people outside the Javits Center scanned a QR code, pointed their phone at the building, and watched a portal of lightning tear open above the roof. It all runs in the browser. No app.

Client
Al Kahn Presents · SUMOMON
Where
Javits Center, New York
Category & format
Web ARNo appiPhone + Android

Try it yourself

Open the portal.

It runs in your phone’s browser, right now. Not at the Javits Center? Point your camera at the sky and tap, and the portal opens wherever you are.

Open the portal Works on iPhone and Android · no app
QR code that opens the SUMOMON portal at sumomon.humanbetween.com
Scan with your phone camera

The idea

Scan. Point. Portal.

AI-generated visual: a phone held up at the Javits Center showing the SUMOMON portal above the building

On the street

Phones up.

01 · Phones up
01 · Phones up
02 · Scan to open
02 · Scan to open
03 · First look
03 · First look
04 · The plaza
04 · The plaza

Keep going

More work.

Fashion filmLevi's Moving DayCustom inflatableNYX Giant DuckCustom inflatableGiant Gorilla

Got a launch that deserves the sky? Let’s open a portal.

Try the portal ↗